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November 29, 2012
By: Greg Hrinya
Editor
Masterpiece Graphix (MGX) is expanding its involvement with digital printers by providing products to the Xeikon family of presses and press-owners through the Xeikon Aura Partner Network. The new arrangement will give Xeikon press owners access to a wide variety of tested ready-to-run materials including standard items as well as unique substrates for the Xeikon digital press. The Xeikon Aura Partner Network is designed to bring together information about Xeikon partners and their integrated products into a centralized location. It is based upon non-exclusive relationships with industry leading-partners in three key areas including workflow software, converting and finishing, and paper and print media. Each area has the goal of providing a transparent overview on all tested and approved products integrated by Xeikon and its industry partners, provide Xeikon customers open accessibility to the services they require, and build and further strengthen relationships with Xeikon partners. “We are thrilled that Xeikon has allowed us to become a part of such a great program. Masterpiece Graphix has made a commitment to provide leading edge services and materials to the digital print community and by joining the Xeikon Aura Network, Masterpiece is carrying on that commitment by providing tested, proven, and approved materials to the Xeikon press owners. This partnership has allowed Masterpiece and Xeikon to work together on new business opportunities and create new material options that help expand the market range of these machines. Through this arrangement, customers will have access to an assortment of newly developed products, adding to the many traditional label materials and all available in one location,” says Dan Lawellin, vice president of business development for Masterpiece Graphix.
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